Amor Paloma Designs, LLC
Knoxville Based Web Design and Graphic Design Services
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Web Design Chronicles - Allen Snow Associates Part 1


The holidays are over and it is back to the daily grind! I am starting a new series on the blog about the progress and process of my web design clients. As you all probably have seen from my portfolio, I work with a lot of real estate clients. Allen Snow approached me this past Summer about a redesign for his website.

Redesigns are always harder for me than starting from scratch on a site, but I like the challenge! There is something kind of cathartic about working through someone else's code and finding all of their little quirks and footprints. All web developers have different ways of doing things and the differences amaze me. There are so many ways to get the same output of design!

Allen's site is still a work in progress, but I wanted to share with you all what progress we have made so far. Of course I don't have any before photos of the design and layout, but I will have to remember that for future redesigns! 

The biggest changes to Allen's site came mostly in the navigation and on the home page. The navigation originally had all of the links outright and no nested links. That means 11 links all crunched together on a crowded nav bar. We reorganized these pages and consolidated them to a nice number that now shows without crowding the nav bar on the desktop view.

Allen Snow Associates is a real estate group that is passionate about the neighborhoods of Atlanta and understands how home-buyers would want to search the area. For that reason, the website focuses heavily on the search-aspects of the user experience.

The most content-rich pages on the site are about searching neighborhoods or specific Atlanta condos and townhomes. You can learn all about each neighborhood on the featured neighborhoods page and search listings based on each neighborhood. 

The Atlanta Condos/Townhomes page is incredibly inclusive as well. Here, users can literally search by development name and see what listings are available. All of the listings open in new tabs so you can filter through multiple pages at once.

Since I began making these changes on Allen's site, his traffic has increased and user experience has gotten much better. Future changes to the site will be all about lead conversion and I will keep you all updated on how that goes! In the meantime, what are your favorite and least favorite things about this site? I'd love to get some feedback!